Why in-network dentists are still the first choice

Even as patient expectations for their healthcare continue to evolve, one factor remains central to how families choose a dentist: network participation.

New Humana research shows that 68% of adults in the United States who make dental insurance decisions for their household are more likely to choose a dentist if that provider is in network.¹ Only 7% say they are less likely to do so, while 16% say it makes no difference (and that preference has increased year over year).¹

The data also shows generational differences in this preference for network participation.¹ Among adults 55─74 years old, 74% say they are more likely to seek out an in-network dentist, which is compared to 59% of adults 18─24 years old.¹ This data indicates that in-network preference is consistent across generations but is stronger among older adults.¹

The research also shows that network participation influences loyalty.¹ Among patients who remained with the same dentist, 46% cite in-network status as a primary reason for staying.¹

As practices evaluate their growth strategies, the Humana data reinforces the practical reality that in-network participation remains closely aligned with how patients search for, select and stay with a dentist.¹

To explore the full research findings, please download our white paper “Why in-network dentists are still the first choice.”

Reference