Insurance participation is more than a back-office function. For dental practices, network relationships can play an important role in visibility, patient choice and long-term growth.
New Humana research shows that 98% of dentists say relationships with dental insurance networks affect their ability to attract and retain patients1. Dentists also cite cost transparency and affordability (62%) and insurance coverage acceptance (55%) as leading factors in how new patients choose a practice1.
For providers, these findings reinforce the business value of evaluating network participation as part of a broader growth strategy. The right network relationship can help practices connect with covered patients, support clearer cost and coverage conversations, and build a more sustainable path to growth.
1 “Humana – Dentist Survey,” Opinium Research, January 2026
