Humana news

What It Takes to Age on Your Own Terms

By Rob Himmelsbach, Florida Medicare President, Humana
Infographic for Morning Consult

Living and working in Florida—where more than one in five residents is age 65 or older—offers a front-row view of how Americans are thinking about retirement.

In my conversations with older adults across the state, one theme surfaces consistently: people want the ability to make their own choices about where they live, how they spend their time, and the role they continue to play in their families and communities. At the same time, achieving that goal is becoming more challenging, faced with rising housing costs, affordability pressures, healthcare access challenges, and caregiver shortages.

Those aspirations and challenges have led me to reflect on a question that will become increasingly important as our population ages: what helps people continue living according to their own priorities as they grow older?

What independence requires

What I see in my community and from my vantage point at Humana is that aging on your own terms requires more than individual determination.

It requires a support system that helps people preserve their independence as circumstances change. That means community infrastructure to keep older adults connected and mobile, access to support and resources to help care for loved ones, and healthcare that does more than respond when someone becomes sick.

How Medicare Advantage supports independence

For many older adults, maintaining independence requires more than medical care. It requires affordable, coordinated support that helps them stay healthy, manage chronic conditions, and avoid disruptions that can make it harder to remain at home.

A recent Morning Consult survey  of more than 3,000 Florida adults, including seniors and current Medicare Advantage enrollees, found that affordability, access, choice, stability, and prevention consistently shape how seniors evaluate coverage.

That finding reflects a practical reality of retirement for many: protecting against unexpected health costs is a priority for individuals managing a fixed income. When asked what matters most in a health plan, Florida seniors point to lower or no monthly premiums, affordable prescription drug coverage, and an annual cap on out-of-pocket spending.

A plan’s emphasis on staying healthy also directly influences how Florida seniors choose coverage, since catching a health issue early, rather than managing a crisis after the fact, often determines whether someone can keep living independently. Compared with traditional Medicare, Florida seniors rate Medicare Advantage as the stronger choice on both affordability and prevention.

Seniors also look for benefits that support everyday life. Florida seniors consistently rank the inclusion of prescription drug coverage (78%), vision (71%), dental (69%), and hearing (52%) coverage among the most valuable aspects of their plans, because these services can help people stay mobile, connected, and managing daily activities independently.

The connection between coverage and independence helps explain Medicare Advantage’s popularity. Florida seniors show confidence in Medicare Advantage, with 97% of current enrollees surveyed planning to stay enrolled next year. That confidence is rooted in coordinated care, preventive services, and more predictable costs.

For many Florida seniors, Medicare Advantage isn’t just a line on an insurance card; it’s part of the foundation that lets them stay in their homes and keep living the lives they’ve built.

What annual enrollment is really about

As beneficiaries evaluate their options during the Medicare enrollment window next month, the decision extends beyond comparing premiums or checking whether a particular medication is covered. The more meaningful question may be which coverage option best aligns with the future they envision for themselves, whether that means remaining in a longtime home, staying connected to community activities, or maintaining financial predictability.

Florida seniors value having those choices. Based on the Morning Consult survey, 60% say they want access to Medicare Advantage and other private plan options, rather than a one-size-fits-all approach. To me, this is a reminder that independence isn’t only about where you live, it’s also about having the freedom to choose the coverage that best supports that life.

As Florida’s population continues to grow and age, we have a responsibility to keep listening to what our members tell us matters most, and to keep building coverage that helps them live the way they choose, on their own terms.

Y0040_ GHHN6V3EN_C

Email Icon

Join our Humana News email list

Share your information to receive updates and new information.

Email address
Press Icon

Press releases

Browse our press releases to find out the latest Humana news and announcements.