Younger generations are taking charge of their dental health

Younger patients may rely on social media and digital platforms for health insights, but that doesn’t mean they’re neglecting their dental health. In fact, a recent Humana survey shows that Generation Z and millennials are actively budgeting for both routine and unexpected dental expenses.¹ Nearly 60% of millennials and 50% of Gen Z prioritize planned dental costs, which outpaces older generations such as baby boomers (29%) and the Silent Generation (21%).¹

When it comes to emergencies, Gen Z is also the most proactive. 19% set money aside every 4–6 months to cover unplanned dental visits.¹ These budgeting habits reflect a growing sense of health ownership, particularly among younger patients who value flexibility and affordability.

However, in-network access doesn’t top their list. According to Humana’s survey results, only 49% of Gen Z say they are more likely to visit an in-network provider, compared to 76% of the Silent Generation.¹ That’s where education comes in. Providers who communicate the cost advantages of
in-network care can build trust and long-term loyalty with this new generation of patients.

Download our dental health white paper, “Don’t underestimate younger generations’ dental health decisions,” to learn more.

Reference:

1.       “Humana Dental Insurance,” Opinium Research, October 2024.